Apple will have the most advanced media metrics ever devised.

So I was thinking about my Iphone and I realized that soon, very soon, Apple will be able to target me with marketing at a level never realized before. Because of the Iphone, they know where I go, where I shop, what online stores I go to, when I'm awake, whos emailing me, and where I stand at a given instant. If none of this data is being mined comprehensively by Apples marketing department, I'd be shocked.

It would be the holy grail for anyone planning a camapaign. Therefore, I'm thinking that Apple marketshare will be increasing steadily over the next year or so. It has to. That or the apple peeps are going to be firing a big chunk of their marketing team as of next year....